Privacy Statement

Last Updated: July 2026

eMense Events B.V., operating under registration number 66354439, located at Robert Peereboomweg 11, 2031BC Haarlem, Netherlands (hereinafter: “eMense”, “we”, “us”, or “our”), is committed to protecting the privacy of our customers and website visitors. This Privacy Statement explains how we collect, use, disclose, and safeguard your personal data when you visit or make a purchase from our online webshops operated for the brands IGN Benelux, IGN NORDICS, IGN DACH, IGN France, Nieuw Deze Week, and Diese Woche Neu, in full compliance with the General Data Protection Regulation (GDPR) and applicable national privacy laws.

1. Data Controller

eMense Events B.V. acts as the Data Controller for the processing of your personal data. If you have any questions about this Privacy Statement or wishes to exercise your statutory privacy rights, you can contact us at customersupport@emense.nl.

2. Personal Data We Collect

We process personal data that you actively provide to us, as well as data collected automatically through your use of our platforms. This includes:

  • Identity and Contact Data: First name, last name, billing address, shipping address, email address, and phone number.
  • Transaction and Payment Data: Details about payments to and from you, order history, purchased items (including collectibles, clothing sizes, and pre-orders), and limited payment identifiers processed by our payment service providers.
  • Technical and Usage Data: IP address, login data, browser type and version, time zone setting, location data, and information about how you use our website and webshops.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences (e.g., newsletter subscriptions).

3. Purpose and Legal Basis for Processing

We only process your personal data when the law allows us to. Most commonly, we process your data based on the following legal grounds under Article 6(1) of the GDPR:

  • Performance of a Contract: To process, fulfill, and deliver your orders; manage pre-orders and account registrations; and handle refunds, customer service requests, or statutory withdrawals.
  • Legal Obligation: To comply with statutory administrative and tax laws, including cross-border VAT reporting under the European Union One Stop Shop (OSS) scheme, and customs regulations for shipments outside the EU Customs Union.
  • Legitimate Interest: To maintain secure infrastructure, prevent and detect fraud, improve our webshop functionalities, and handle business administration.
  • Consent: To send you direct marketing communications (such as newsletters). You have the right to withdraw your consent at any time.

4. Data Sharing and International Disclosures

We share necessary personal data with trusted third-party service providers (Data Processors) to execute our commercial operations, bound by strict data processing agreements:

  • Logistics and Fulfillment Partners: Postal and delivery services (such as DHL, PostNL, DPD, and their local operational partners in Germany, France, and the Nordics) to deliver your parcels.
  • Payment Service Providers: Financial institutions and gateways to process secure transactions and execute long-term refunds (e.g., transactions exceeding 120 days for pre-orders).
  • IT and Hosting Providers: Services that maintain our e-commerce platforms, database management, and website hosting infrastructure.
  • Tax and Legal Advisors: Authorities or legal entities as required to satisfy cross-border EU tax compliance (OSS).

Note on International Transfers: If any personal data is transferred to or processed by partners outside the European Economic Area (EEA) (such as logistics or IT services in the United States or the United Kingdom), we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses (SCCs) or adequacy decisions.

5. Your Statutory GDPR Rights

Under the General Data Protection Regulation, you possess the following rights regarding your personal data:

  • Right of Access: The right to request a copy of the personal data we hold about you.
  • Right to Rectification: The right to correct inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): The right to request the deletion of your personal data under certain conditions.
  • Right to Restriction of Processing: The right to limit how we use your data.
  • Right to Data Portability: The right to receive your data in a structured, machine-readable format.
  • Right to Object: The right to object to the processing of your data, particularly regarding direct marketing.

To exercise any of these rights, please submit your request to customersupport@emense.nl. We will respond to your request within one month. You also have the right to lodge a complaint with a national supervisory authority (such as the Autoriteit Persoonsgegevens in the Netherlands) if you believe our processing violates privacy laws.

6. Cookies and Tracking Technologies

Our webshops use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content. You can manage your cookie preferences or opt-out of non-essential cookies at any time via the cookie banner displayed upon visiting our websites.

7. Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

  • Personal data tied to customer purchases is retained for a standard duration of 7 years to comply with the statutory tax and financial retention obligations under Dutch law.
  • Marketing data (e.g., newsletter subscriptions) is retained until you opt-out or object to processing.